The film narrates the real-life story of two young lovers from Ponnani, in Kerala - a 28-year-old scheduled caste girl and a 23-year-old Muslim boy - who faced backlash from society for their relationship in 2011.[2] The screenplay was conceived by Bavakutty while serving as the town's Municipal Councillor.[1]
A trailer was released on 20 July 2016.[2] The film was released on 29 July 2016.[3] The film was a commercial success.[4]