In October 2015, Radio Blanca (now Grupo KISS Media) was announced as one of the winning companies of a digital terrestrial television license.[1] In November 2015, Radio Blanca announced that it would use its license to create a channel aimed at an audience between 20 and 40 years old, which would have general programming without news programs.[2]
In December 2015, Radio Blanca announced that the channel would be called 9Kiss TV, would begin broadcasting in April 2016, and its programming would be aimed at a young female audience. Following the announcement of this identity, Radio Blanca's local television channels went on to adopt the Hit TV name, leaving Kiss TV for the national channel.[3]
In Spring 2016, Radio Blanca and Discovery, Inc. signed an agreement whereby Discovery became the main programming provider for the new channel, adopting the name DKiss instead of 9Kiss TV.[4] After this fact DKiss became the sister channel of DMAX.