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Yellowbrick Data

Yellowbrick Data
Company typePrivate
IndustryData warehousing, SQL analytics[1]
Founded2014; 11 years ago (2014)
HeadquartersMountain View, California,
Key people
  • Neil Carson (CEO)
  • Jason Snodgress (COO)
  • Tim Young (CMO)
Websitewww.yellowbrick.com

Yellowbrick Data is a US-based database company delivering massively parallel processing (MPP) data warehouse and SQL analytics products.[2][3][4] The company is headquartered in Mountain View, California.[5][6]

History

Yellowbrick Data was founded in 2014 by Neil Carson, Jim Dawson, and Mark Brinicombe to bring to market Yellowbrick Data Warehouse, a flash storage data warehouse product.[7][8][9] Yellowbrick’s first product used hardware consisting of analytic blades with both NVMe flash storage and CPUs, with the blades connected by an internal network.[10] The system includes a purpose built execution engine with a primary column store, built in compression, as well as erasure encoding for reliability.[11] The Yellowbrick Data Warehouse supports ANSI SQL and ACID reliability by using a Postgres based front-end, supporting any database driver or external connector. The all-flash architecture claims performance and predictability benefits compared to other data warehouses.[12]

In 2019, Yellowbrick announced two products – the Yellowbrick Cloud Data Warehouse, and Yellowbrick Cloud DR.[13] The Cloud Data Warehouse is a service offering, using its own hardware available to applications running in AWS, Azure, and GCP public clouds through dedicated network links.[14] This product allows the same speed and reliability advantages as the Data Warehouse, and complements the on-premises product. Cloud DR allows replication of on-premises datasets to the cloud service, or between cloud services at multiple physical locations.[15][16][17]

In 2022 Yellowbrick announced a fully cloud native version of Yellowbrick Data Warehouse,[18] based on Kubernetes, available across all public clouds including AWS Marketplace, Archived May 21, 2023, at the Wayback Machine Azure,[citation needed] and GCP.[citation needed] The cloud native product retains many of the same architectural principles as the hardware product, such as Massively Parallel Processing, column storage, NVMe flash storage, compatibility with PostgreSQL front-end interfaces and the SQL query language. Following the cloud native approach enables Yellowbrick to be deployed in any public cloud and delivers on cloud benefits such as elasticity and separation of storage and compute. The storage architecture in the cloud adds the use of cloud object storage, such as AWS S3, for persistent storage. In a departure from other similar services in the public cloud, Yellowbrick Data Warehouse does not operate a managed services layer, instead the service is deployed entirely in the target cloud account without requiring data or system metadata to be shared with the cloud operator or vendor.

References

  1. ^ "Yellowbrick Data makes its hybrid cloud data warehouse more accessible". Silicon Angle. November 16, 2020. Archived from the original on December 18, 2020. Retrieved December 14, 2020.
  2. ^ ""Yellowbrick: A Hybrid Data Warehouse for Today's Reality"". Intellyx. Retrieved December 14, 2020.
  3. ^ ""What to Expect at Strata This Week"". Datanami. September 24, 2019. Retrieved December 14, 2020.
  4. ^ ""Amazon Soups Up RedShift"". Blocks and Files. December 4, 2019. Archived from the original on August 8, 2020. Retrieved December 14, 2020.
  5. ^ ""Yellowbrick Data: What's New in the Data Warehouse World"". Truth in IT. Retrieved December 14, 2020.
  6. ^ ""Modern Data Warehousing: On-Prem and In the Cloud"". DM Radio. Retrieved December 14, 2020.
  7. ^ Wells, Joyce (July 31, 2018). "Yellowbrick Data Looks to Shake Up the Data Warehousing Market". Database Trends and Applications. Archived from the original on October 14, 2019. Retrieved October 14, 2019.
  8. ^ Fort, Sam; Bryant, Bill (October 25, 2018). "Yellowbrick - Disrupting Data Analytics in a Flash". DFJ Posts. DFJ VC. Archived from the original on October 14, 2019. Retrieved October 14, 2019.
  9. ^ "Yellowbrick data warehouse update boosts workload management". TechTarget. Archived from the original on November 27, 2020. Retrieved December 14, 2020.
  10. ^ Mellor, Chris. "Yellowbrick reckons its all-flash data warehouse array is a wizard idea". The Register. Retrieved October 14, 2019.
  11. ^ ""Interviews from the 2019 MLOps Conference"". Inside Analysis. Archived from the original on January 22, 2021. Retrieved December 14, 2020.
  12. ^ Alex, Woodie (July 31, 2018). "Yellowbrick Claims Flash Breakthrough with MPP Database". datanami. Archived from the original on October 12, 2019. Retrieved October 14, 2019.
  13. ^ Mellor, Chris (September 27, 2019). "Yellowbrick Data does that cloud warehousing thing". Blocks & Files.
  14. ^ Preimesberger, Chris (October 11, 2019). "Yellowbrick Data Enters Cloud Data Warehouse Wars". eWeek.
  15. ^ "Follow the Yellowbrick Data Road to Cloud Warehousing and DR". SDX Central. September 27, 2019. Retrieved December 14, 2020.
  16. ^ ""Trend Setting Products in Data and Information Management in 2020"". Database Trends and Applications. December 4, 2019. Archived from the original on December 1, 2020. Retrieved December 14, 2020.
  17. ^ "Tableau Announces Raft of Integrations and Offerings". Channel Life. Archived from the original on January 26, 2021. Retrieved December 14, 2020.
  18. ^ "Yellowbrick Announces Latest Version of its Data Warehouse Platform". yellowbrick.com (Press release). self-published. June 14, 2022.
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