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WWRW

WWRW
Broadcast areaBig Rapids, Michigan
Frequency98.9 MHz
BrandingRewind 98.9
Programming
FormatClassic rock
Ownership
OwnerSmile FM
OperatorMentor Partners, Inc.
History
First air date
September 7, 2025 (2025-09-07)
Call sign meaning
Rewind
Technical information[1]
Licensing authority
FCC
Facility ID762506
ClassA
ERP3,500 watts
HAAT133 meters (436 ft)
Transmitter coordinates
43°41′1.1″N 85°34′56.2″W / 43.683639°N 85.582278°W / 43.683639; -85.582278
Links
Public license information
WebcastListen live
Websiterewind991.com

WWRW (98.9 FM; "Rewind 98.9") is a radio station licensed to Big Rapids Township, Michigan, and broadcasting a classic rock format. It is owned by Smile FM and programmed by Mentor Partners; a sale of the station's license is pending.

History

WWRW signed on the air on September 7, 2025, with a classic rock format, branded as "Rewind 98.9".[2] The classic rock format (as "Rewind 99.1") was previously on WWBR's second HD Radio channel and FM translator W256CC 99.1 FM in Big Rapids (which moved to 95.1 FM), before they switched to the "Smile FM" contemporary Christian format.

References

  1. ^ "Facility Technical Data for WWRW". Licensing and Management System. Federal Communications Commission.
  2. ^ Rewind 98.9 Debuts in Big Rapids Radioinsight - September 9, 2025
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