Unreal Brands is an American manufacturer of confectionery and other food products without artificial flavors, color and other non-food additives.[1]
History
An Unreal Chocolate Coconut Bar
In 2008, two teenage brothers, Nicky and Kristopher Bronner, and their father, Boston entrepreneur Michael Bronner, started working to create all-natural candy products as an alternative to artificially flavored chocolate products available in local stores at the time.[2] The three tested a large number of recipes for candy,[3] and initiated the company in 2010.[4]
By 2013, Unreal was manufacturing and selling chocolate snacks made exclusively with non-GMO ingredients,[5] with no partially hydrogenated oils, preservatives, artificial colorings, gluten, corn, or soy, and reduced sugar compared to similar candies of major brands.[6][7] They produced several types of chocolate peanut butter cups and candy coated chocolate gems.[3]
The company scaled too quickly and briefly shut down, relaunching in 2014 with Steve Konczal as CEO.[8]
In 2015, Unreal ran a successful sales campaign in which autographs by quarterback Tom Brady were hidden in buckets of Halloween candy.[9]
