Tastien

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Tastien

Tastien burger at a location in Shijingshan
Native name	塔斯汀
Company type	Private
Industry	Fast food
Founded	2012
Products	Chinese-style burgers, fast food
Website	tasiting.com

Tastien is a Chinese fast food chain that specializes in burgers. As of April 2024, it has 7,254 locations^[1] across 342 cities^[2] in China.^[3][4] Founded in 2012, the chain has expanded across China, offering fast food items with Chinese elements.^[5]

Tastien was founded in 2012 and initially operated as a pizza business. It began selling burgers in 2017, and in 2019 it marketed a “Chinese hamburger” concept. The company emphasized hand‑rolled buns made with traditional pastry techniques and promoted fillings that reference Chinese dishes.^[3]

Tastien was established as part of a broader movement known as neo-Chinese style, which blends traditional Chinese culture with modern approaches. The chain’s main dish is a Western burger with Chinese bread pockets, often filled with classic Chinese dishes such as Yuxiang shredded pork and Mapo tofu.^[5] Tastien’s menu items are 30-40% cheaper than comparable items from major Western fast food brands.^[5][6][7]

Tastien's buns and minced meat are inspired by roujiamo, a traditional snack from Shaanxi province in Northwest China.^[8]

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