StrategyOne
StrategyOne, Inc. is the former name of a research and analytics consultancy. It was renamed Edelman Data & Intelligence in 2020. The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research. Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.[2] HistoryIn 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company.[3] A year later, it launched the first instalment of the Edelman Trust Barometer.[4] In 2011, StrategyOne acquired PluggedIN, a research firm which specialized in research online communities.[5] In 2012, StrategyOne was subsumed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure Michael Berland, who was appointed as its CEO.[6][7] Upon Michael Berland leaving in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership.[8] It announced in 2020 that it was changing its name to Edelman Data & Intelligence.[9] In 2025 the company launched GEOsight, a generative engine optimization to assist with AI-generated search results.[10] Notable researchThe company's research has been highlighted in a number of major news outlets including the Wall Street Journal,[11] the New York Times,[12] the Washington Post,[13] and USA Today.[14] Trust BarometerEdelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.[15] The study has been running every year since 2000.[4] References
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