Simple Rules
Simple Rules: How to Thrive in a Complex World is a 2015 business strategy book co-authored by Donald N. Sull, a senior lecturer at the MIT Sloan School of Management, and Kathleen M. Eisenhardt, a professor at the Stanford University School of Engineering. ContentSull and Eisenhardt suggest that a limited set of simple rules must be applied to solve specific problems in complex situations.[1][2] This thesis, which emphasizes "short cut strategies",[3] is the best way for businesses to solve problems.[4] The book illustrates this with many case studies,[2] ranging "from medical care to college football to complexity theory."[5] Critical reception
A review in the Sydney Morning Herald suggested the book was "neither a silver bullet nor a self-help book. It mentions how the authors acknowledge that companies like Netflix that use simple rules are also guided by large amounts of sophisticated analytics. [2] References
External links
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