RedTrack (operating as Redtrack Technologies Ltd.) is a technology company that provides a cloud-based performance advertising tracking, attribution, analytics, and automation platform.[1][2]
History
RedTrack began in 2017 as a SaaS product developed under Affise.com.[3][4] In 2018, the RedTrack.io web application was launched. The product was born from the market's shift away from cookie-based tracking toward first-party data.[2] In 2019, the product was spun off from Affise.com and Redtrack Technologies Ltd. was incorporated as an independent company.
In August 2020, RedTrack closed a €425,000 seed round led by FlyerOne Ventures and Iron Wolf Capital.[3][5] In 2021, the company added an integration with Shopify to expand its e‑commerce capabilities.[6] In May 2022, RedTrack completed a Seed Plus round led by Presto Ventures.[7]
In October 2024, the company raised $3.2 million in a Series A round led by Lead Ventures, with participation from InstaVC, Iron Wolf Capital and angel investor Balazs Gandera.[8][4][9] During 2024 the group restructured under a U.S.-registered holding, Redtrack, Inc.[10][11] In 2025, RedTrack introduced AI agents to assist media buyers and launched RedTrack Relay, a free product that enables Conversion API integrations and basic ad tracking for e‑commerce owners.[12][13]
Products and services
RedTrack provides an integrated platform combining data infrastructure, analytics, and automation for tracking, attribution, and campaign management across major advertising channels.[9]
The company also has a free product targeted at e‑commerce businesses that provides official integration with the Meta Conversion API, basic multichannel reporting using UTM parameters, and fundamental attribution features.[14] It also develops AI-based setup tools, support agents, and automated analytics features.[15][10][16]
