Ratio Tech
Ratio Tech is a San Francisco-based financial technology company that provides technology procurement and funding services through its platform. HistoryRatio was founded by Ashish Srimal and Mason Blake.[1][2] Srimal was previously the founder and CEO of the sales mobile assistant startup SmarterMe, while Blake was the CEO of the B2B legal marketplace UpCounsel. Ratio was launched with a focus on technology procurement and funding, particularly for SaaS and technology companies.[3][4] In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures, followed by the $411 million in equity and debt funding in September 2022.[3] FundingIn October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures. In September 2022, Ratio secured $411 million in equity and debt funding. This includes $11 million raised in late 2021 and a $400 million credit facility for customer financing. The funding round was led by Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, and a group of individual investors.[3][5] ActivitiesThe company provides upfront capital through a credit facility, allowing SaaS companies to receive the full contract value immediately.[6] Ratio's machine learning technology provides insights into subscription pricing, potential churn rates, customer lifetime value, and payment preferences to optimize pricing strategies and financial planning.[3] Ashish Srimal is a co-founder and Chief Executive Officer, Mason Blake is co-founder and Chief Technology Officer.[7][8] References
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