Programa Silvio Santos
Programa Silvio Santos is a Brazilian variety show created by the acclaimed entertainer Silvio Santos. It is currently hosted by his daughter, Patrícia Abravanel, and broadcast on the SBT network. The show premiered under this name on June 2, 1963,[5] making it the world's longest-running show hosted by the same presenter.[6] In 1993, the program was awarded the Guinness World Records title for the longest-running show in the world, but it later lost the title to another Brazilian program, Mosaico na TV, which has been on the air since July 16, 1961.[7] The show consists of a sequence of segments featuring games, challenges, musical competitions, pranks, performances, and other elements. It is the main program on SBT on Sundays. History1960s Silvio Santos began his television career on June 3, 1960, by purchasing airtime on São Paulo's TV Paulista to promote his Baú da Felicidade savings plan through the program Vamos Brincar de Forca. This half-hour show aired on Monday nights and featured clients who were chosen from a lottery after paying their monthly installments on time, a strategy still used today. These clients participated in a game of hangman to win prizes like household goods, toys, appliances, and gift certificates redeemable at Baú stores. Three years later, Silvio acquired two hours of Sunday programming on TV Paulista, and on June 2, 1963, he debuted the Programa Silvio Santos. The show initially consisted of three segments: Cuidado com a Buzina, a talent competition for male, female, and child performers judged by a panel who would "honk" a buzzer to reject contestants, or, if approved, seat them in classic car replicas on stage; Roda Pião, a game where Baú clients spun a numbered top to win prizes, a format currently used in the show Pra Ganhar é Só Rodar; and Justiça dos Homens, which dramatized real cases sent in by viewers and concluded with a final verdict from famous people. The show gained more airtime on TV Paulista as Silvio purchased more hours of Sunday programming. This expansion led to new segments, including Festival da Casa Própria, which raffled off homes to customers of the Baú savings plan; Rodada de Ouro, a word-guessing game where participants could win a final gold bar; and Pergunte e Dance, a quiz show with a dance penalty for incorrect answers. Due to the financial difficulties of Organizações Victor Costa, their assets, including TV Paulista, were sold to Organizações Globo in 1965. At that time, Programa Silvio Santos was already five hours long, expanding to eight hours by the end of the decade. On March 24, 1966, TV Paulista was sold to Roberto Marinho, becoming a TV Globo station. The show continued to air only in São Paulo until July 1969, when it was added to Rede Globo's national schedule. It subsequently achieved an 89-point rating, the fifth-highest in Brazilian TV history, which established Silvio as a celebrity and transformed Baú da Felicidade into a sales phenomenon. 1970s The show gradually expanded to approximately 10 hours in length. Although he paid for the airtime, a growing incompatibility with Globo's "Quality Standard" led to conflicts between Silvio and directors Walter Clark and Boni, who wanted to fill the time slot with their own shows and advertisers. This conflict fueled Silvio's ambition to launch his own TV channel. In 1972, shortly after renewing his contract for five more years, Silvio Santos purchased half of TV Record's shares from businessman Pipa Amaral. However, because his contract with Globo prohibited him from being a shareholder in a competing network, he used a proxy, Joaquim Cintra Gordinho, who managed the presenter's stake alongside partner Paulo Machado de Carvalho. The transaction was not revealed until 1976, the year Silvio left Globo, leading to a legal dispute that he won. A year earlier, on October 22, 1975, Silvio also won a public bidding process for VHF channel 11 in Rio de Janeiro, inaugurating TVS Rio de Janeiro on May 14, 1976. With guaranteed broadcast in São Paulo and Rio, Silvio terminated his contract with Rede Globo just before its expiration. The final Programa Silvio Santos broadcast on Rede Globo aired on July 25, 1976, after more than 16 years. Silvio also leased Sunday programming from Rede Tupi, which was already in financial distress, to ensure the show's broadcast outside the Rio-São Paulo axis until April 1982. On August 1, 1976, Programa Silvio Santos began airing on Tupi and TVS Rio de Janeiro. 1980s and 1990sOn February 3, 1980, Programa Silvio Santos also began to be re-broadcast by São Paulo's TV Record. With the federal government's liquidation of Rede Tupi in 1980, the show aired on that network for the last time on July 13, continuing on the remaining Diários Associados stations and those owned by the host. Silvio participated in the public tender that would establish new television networks, winning concessions in São Paulo, Belém, and Porto Alegre, along with a second channel in Rio de Janeiro. The Sistema Brasileiro de Televisão (SBT) was launched on August 19, 1981, and Programa Silvio Santos began airing on the new network on August 23. The show continued to be broadcast simultaneously on TV Record and its partner station in Rio de Janeiro starting April 4, 1982. In June 1985, after SBT gained its own satellite channel, Programa Silvio Santos began to be transmitted simultaneously throughout Brazil. With his own television network nationally consolidated, Programa Silvio Santos ceased airing on TV Record on July 26, 1987. This was part of a process that began in 1984, in which Silvio Santos divested his stake in the network, selling his shares to businessman Edir Macedo in 1989. In the same year, Programa Silvio Santos lost its Sunday audience leadership to its new competitor, Domingão do Faustão, which quickly restored Rede Globo's status after Silvio's departure in 1976. In 1990, Programa Silvio Santos also ceased airing on TV Corcovado in Rio de Janeiro, whose programming was leased to Grupo Abril, making its broadcast exclusive to SBT. Silvio sold TV Corcovado in 1992 to the emerging Rede OM, now CNT. During this period, Programa Silvio Santos became a compilation of various studio shows, including Show de Calouros, Domingo no Parque, Roletrando, Namoro na TV, Porta da Esperança, Topa Tudo por Dinheiro, Gol Show, Tentação, Hot Hot Hot, Qual é a Música?, TV Animal, Viva a Noite, Em Nome do Amor, and Show do Milhão. From the 1980s onward, Silvio gradually made room for other hosts, notably Gugu Liberato, who for many years also hosted Sunday afternoons. Over the years, dozens of programs within the show were hosted by Silvio Santos himself, as well as by Gugu Liberato, Silvio Luiz, Celso Portiolli, Luís Ricardo, Hebe Camargo, Ratinho, Otávio Mesquita, and others. The show also integrated comedy programs, American series, movies, soccer matches, and IndyCar Series. 2000sStarting in the early 2000s, Silvio Santos began to reduce his Sunday airtime, and by 2006, he was only hosting the Tele Sena lottery drawing on that day. Consequently, he started presenting shows that aired during the week, primarily on Wednesdays, such as Show do Milhão, Roda a Roda, Family Feud, Todos contra Um, Pra Ganhar É Só Rodar, Sete e Meio, Eu Compro o Seu Televisor, and Rei Majestade. In 2007, Silvio returned to a more prominent role on Sundays on SBT, with the comeback of programs like Tentação, Roda a Roda, and Qual É a Música?, along with the debut of Nada Além da Verdade. On June 1, 2008, SBT premiered a new Programa Silvio Santos. From this point, the show stopped being a compilation of separate programs and became a grouping of segments. The new format included classic games from Silvio's career, aquatic park challenges, and the popular Pergunte para a Maísa segment, where the host asked general questions to then 6-year-old Maisa Silva. On August 30, 2009, with the debut of the Eliana show in the afternoons on SBT, Programa Silvio Santos was moved to its current 8:00 p.m. time slot. That same year, Silvio Santos began reintroducing classic musical themes from his career, such as "Ritmo de Festa" and "Silvio Santos vem aí." 2010sOn July 4, 2010, the program introduced a new set. On August 14, 2011, prior to SBT's 30th anniversary, Silvio Santos's daughter, Patrícia Abravanel, also became a regular on Jogo dos Pontinhos, replacing Luiz Henrique's character Mamma Bruschetta. The program received another new set on March 18, 2012. On March 10, 2013, to commemorate its 50th year on the air, the show debuted a new set with a new logo and brought back the classic theme song, "Silvio Santos Vem Aí." The show consistently implemented new technologies and segments, and starting in 2012, Silvio's playful and often shocking antics, such as his pants falling down on camera, helped boost the program's ratings.[8] On August 25, 2013, an on-screen announcement revealed a schedule change to an earlier time, but due to a drop in audience, the show returned to its previous slot the following week. In 2014, Silvio transitioned from his traditional chest microphone to an ear-worn model, and since 2015, he has used a lapel microphone. On March 29, 2015, a new season premiered with a new set and logo, with the show now broadcasting in HDTV. On October 26, 2016, it was announced that the program would be broadcast internationally in Portuguese-speaking African countries. During a new season premiere on March 19, 2017, Silvio was hit by a giant ball thrown by the audience, an incident that went viral.[9] In 2017, Programa Silvio Santos secured second place in national ratings, showing continuous growth since 2013. The program's average viewership was 41% higher than in 2013.[10] On June 2, 2018, the show celebrated its 55th anniversary, solidifying its status as the world's longest-running program with the same host.[6] That October, Silvio announced the return of the "Baby Contest," a segment from the defunct 1980s show Domingo no Parque. 2020s.jpg) From 2020 to 2021, the program aired only reruns of previous episodes due to Silvio Santos's absence during the COVID-19 pandemic.[11] Between May and October 2021, the show re-broadcast compilations of classic episodes from Silvio's career, including memorable moments from programs like Topa Tudo por Dinheiro, Em Nome do Amor, and Show do Milhão.[12] On August 1, the first new episode of Programa Silvio Santos since 2020 was aired.[13] However, recordings were halted again after Silvio tested positive for COVID-19, forcing SBT to return to showing reruns starting August 15.[14] On October 3, Patrícia Abravanel took over as a provisional host, continuing the show's segments and mixing them with episodes Silvio had recorded before his second leave of absence.[15] Patrícia herself later tested positive for COVID-19 on October 7, temporarily suspending new recordings, though she resumed on October 18. During her time off, reruns and previously unaired practical jokes were broadcast.[16] On April 26, 2022, Silvio Santos returned to host his show after an eight-month break. He even participated in the Jogo das Três Pistas segment against host Ratinho in a special presented by his daughter, Patrícia Abravanel, in a symbolic passing of the torch.[17] On March 3, 2023, it was announced that the show would now include Patrícia Abravanel's name in its title, solidifying her as the definitive host. Silvio would continue to record some episodes on a rotational basis and appear in SBT specials. On June 4, the program's 60th-anniversary special aired, celebrating its status as the second-oldest show on Brazilian television. It featured many celebrities, journalists, guests, and even authorities, including Vice President Geraldo Alckmin.[18] Following the end of the Eliana show on June 23, 2024, the program's airtime was extended from 7 p.m. to midnight starting June 30. On August 17, Silvio Santos passed away at the age of 93.[19] He had been hospitalized since the beginning of August with H1N1, and his cause of death was bronchopneumonia following the flu.[20] Despite Silvio's death, the show's original title was kept as a tribute to the founder of SBT.[21] PresentersSilvio Santos shared hosting duties on his show with several other presenters. His brother, Léo Santos, who was a radio host on Rio de Janeiro's Rádio Mundial, eventually hosted Programa Silvio Santos. Léo began working with Silvio in a bureaucratic capacity but by the 1970s, he was presenting segments and filling in for his brother on both radio and television.[22] Another occasional host in the 1970s was Manuel de Nóbrega. As videotape became more accessible, Silvio began pre-recording more segments, reducing the need for stand-in hosts during his time off.[23] In 1988, Silvio stepped away from television due to a vocal cord issue. He convinced Gugu Liberato not to debut on Globo and to instead return to SBT, where Gugu began hosting segments of Programa Silvio Santos. Since 2022, Silvio's daughter, Patrícia Abravanel, has been the main host of the show on SBT.[24][25] Accolades
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