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The Pretty Cure series (プリキュアシリーズ, Purikyua Shirīzu; also titled PreCure) is a Japanese magical girlanimefranchise created by Izumi Todo and produced by ABC Television, ABC Animation, ADK Emotions and Toei Animation.[1] Each series revolves around a group of magical girls known as Pretty Cures who battle against evil forces. Starting in February 2004 with Futari wa Pretty Cure, the franchise has seen many anime series, spanning over 1000 episodes to date, as well as spawning movies, manga, toys, and video games. Its most recent iteration, You and Idol Pretty Cure, began airing in February 2025 as part of TV Asahi's Sunday morning children's television block. As of December 2022, three series have received English adaptations.
Overview
Each series focuses on a group of teenage girls who are granted special items that allow them to transform into legendary warriors known as the Pretty Cure. With the assistance of creatures known as fairies, the Pretty Cure use their magical powers and enhanced strength to fight against evil forces who create monsters to bring misery to the Earth. As the series progresses and stronger enemies appear, the Cures gain new magical items, new abilities, and sometimes new allies to help them in their fight against evil.
Main series
There are currently twenty-two anime television series in the franchise, two of which are direct sequels to their previous series. To date, three of the series have received English adaptations. Pretty Cure was dubbed into English by Ocean Productions and aired in Canada under the name Pretty Cure. Smile PreCure! and DokiDoki! PreCure were adapted by Saban Brands and released on Netflix under the names Glitter Force and Glitter Force Doki Doki, respectively. The series, Kirakira Pretty Cure a la Mode, Healin' Good Pretty Cure and Tropical-Rouge! Pretty Cure, began streaming in Crunchyroll on their respective territories. Each series has received a manga adaptation illustrated by Futago Kamikita, which is published in Kodansha's Nakayoshishoujo magazine alongside the anime. Starting with Fresh Pretty Cure!, each ending movie featured a dance choreography by each series' Pretty Cure members.
As of 2020, Toei Animation Inc. owns the international rights to the franchise while both the dubs of Smile and DokiDoki alongside the Glitter Force brand is currently owned by Hasbro.[2][3][4][5]
Beginning with Pretty Cure Max Heart, each television series has received a theatrical animated film based on the series, with Max Heart receiving two films. Starting in March 2009, crossover films featuring characters from multiple series have been released annually, with 12 crossover films released to date. The eleventh crossover film, Hugtto! PreCure Futari wa Pretty Cure: All Stars Memories, has been awarded the Guinness World Records title for "Most Magical Warriors in an Anime Film", with a total number of 55 Cures with speaking roles.[20]
Futari wa Pretty Cure: Arienai! Yume no En wa Daimeikyu (ふたりはプリキュア ありえな～い！夢の園は大迷宮, Pretty Cure: Unbelievable! The Dream Park is a Labryinth) (2004, Game Boy Advance)
Futari wa Pretty Cure Max Heart: Maji? Maji!? Fight de IN Janai (ふたりはプリキュアマックスハート マジ?マジ?!ファイト de INじゃない, Pretty Cure Max Heart! : Really? Really!? A Fight is Okay, Isn't It?) (2005, Game Boy Advance)
Futari wa Pretty Cure Max Heart: Danzen! DS de Precure - Chikara wo Awasete Dai Battle (ふたりはプリキュアマックスハート DANZEN!DSでプリキュア力をあわせて大バトル！!, Pretty Cure Max Heart: - Absolutely! Pretty Cure on DS - The Great Battle Where Power Gathers) (2005, Nintendo DS)
Futari wa Pretty Cure Splash Star: Panpaka Game de Zekkōchō! (ふたりはプリキュア Splash Star パンパカゲームでぜっこうちょう!, Pretty Cure Splash Star - In Top Condition for the PanPaka Game!) (2006, Nintendo DS)
Yes! PreCure 5 (Yes！プリキュア5) (2007, Nintendo DS)
Yes! PreCure 5 GoGo!: Zenin Shu Go! Dream Festival (Yes！プリキュア5GoGo！ 全員しゅーGo!ドリームフェスティバル, Yes! PreCure 5 GoGo!: All Assembled! Dream Festival) (2008, Nintendo DS)
Fresh Pretty Cure: Asobi Collection (フレッシュプリキュア!あそびコレクション, Fresh Pretty Cure: Play Collection) (2009, Nintendo DS)
Go! Princess PreCure: Sugar Ōkoku to Rokunin no Princess (Go!プリンセスプリキュア シュガー王国と6人のプリンセス, Go! Princess PreCure: The Sugar Kingdom and the 6 Princesses) (2015, Nintendo 3DS)
A live-action series, Koe Girl! (声ガール！, Koe Gāru!), aired in Japan between April and June 2018, celebrating the franchise's 15th anniversary. The series follows a group of aspiring voice actresses and stars Haruka Fukuhara, who voiced Himari Arisugawa/Cure Custard in Kirakira PreCure a la Mode.[21]
Reception
The combination of transmedia text products, including anime series, films, live performances, theme stores, and toys, has been analyzed as a "system of consumption, knowledge and action [that] creates a lifestyle-text, a set of fictional media works that are synonymous with the lifestyle practices they promote."[22]
The Pretty Cure films are the seventh highest-grossing anime film franchise.[23]Bandai Namco's net income from Pretty Cure video game sales was ¥3.6 billion ($45.12 million) from April 2008 to March 2012, ¥1 billion ($13 million) from April 2012 to March 2013, ¥700 million ($7.17 million) from April 2013 to March 2014,[24] and ¥800 million ($7.8 million) from April 2014 to December 2020,[24][25] adding up to ¥6.1 billion ($73.1 million) net sales revenue for Bandai Namco.
Merchandise
Pretty Cure has had numerous licensed merchandise sold in Japan. By 2010, it became Japan's fifth highest-grossing franchise annually.[26]
^Benson, Anya C. (2019). "Becoming Purikyua: Building the lifestyle-text in Japanese girls' franchises". Contemporary Japan. 31 (1): 61–78. doi:10.1080/18692729.2018.1558023. S2CID158476337.
