PebblePost
PebblePost is a New York-based marketing technology company founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014.[1] The company invented a marketing channel called Programmatic Direct Mail, which takes online web browsing intent data to send relevant direct mail. PebblePost was selected for The ARF's First Innovators A-List and named in the 2016 list of the 100 Most Exciting Startups.[2] HistoryThe company was founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014 and is headquartered in New York.[1][3] Gersh has stated that at first the company had trouble finding support and was "mostly kicked to the curb with it"[4] but the founders persisted, raising a successful seed round[5] followed by the release of their Programmatic Direct Mail technology platform.[6] In 2018 PebblePost gathered support and funds from Advance Venture Partners, Capital One Growth Ventures and other investors to close out the company's Series C round, which totaled $31 million.[7][8] PebblePost has also received funding from RRE, Greycroft, Tribeca Venture Partners, and other investors in digital media.[9] The company has filed for a number of various utility patents on the manufacturing of privacy complaint, targeted direct mail, which are pending for their digital-to-direct mail technology.[10][11] In addition, PebblePost was granted the trademark for “Programmatic Direct Mail” on March 22, 2016.[12] PebblePost currently has approximately 51-200 employees[13] and is headquartered in the NoHo neighborhood of New York City.[14] FunctionsPebblePost is a digital-to-direct mail marketing platform that provides brands with a medium to reach shoppers at home with highly targeted mail.[7][15] PebblePost operates by using clickstream data from brand's website visitors to help brands determine which customers are most likely to be interested in certain products at a given time, and then sends branded mail to them within 12–24 hours every day.[6][16][17] ReceptionPebblePost received positive reception with the release of the Programmatic Direct Mail platform, signing over 100 brand partners as well as a listing in ARF's First Innovators A-List.[2][18] PebblePost was also included in another list of "Most Exciting Startups in New York" by the Berlin-based business magazine The Hundert, which included Business Insider's Henry Blodget and Karl-Theodor zu Guttenberg, chairman of Spitzer Partners as judges.[19] Programmatic Direct Mail has been recognized by the United States Postal Service as part of "the next generation of direct mail".[20] Business Wire praised PebblePost as the first company to unite the power of digital advertising and the performance of physical mail.[7] Forbes Magazine noted PebblePost's fast growth and expansion in its ventures.[4] Kimberly Collins of the website ClickZ featured PebblePost in its "Martech Company of the Week", calling it "one technology that might be cutting through the noise."[2] References
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