OpenX Technologies, Inc. is a programmatic advertising technology company founded in 2008.[2] It has raised over $75 million from Accel, Index, Samsung, Dentsu, Mangrove Capital and others.[3]
In September 2017, OpenX acquired two publisher tools, Mezzobit and PubNation.[5]
After laying off "around 100 employees" in December 2018,[6] the following month OpenX announced plans to move all on-premises workloads fully into the Google Cloud Platform by Q2 2019.[7]
In May 2019, OpenX launched OpenAudience, a planning and targeting tool based on LiveRamp and Tapad data.[8]
In January 2020, OpenX announced that CEO and co-founder Tim Cadogan was leaving to become the CEO of GoFundMe and that President John Gentry would step into the CEO role.[9] This was followed in April by another round of layoffs where 15% of the company was affected.[1]
In December 2021, the Federal Trade Commission announced that OpenX would pay a $2 million fine "to settle allegations that the company violated federal children's privacy law." Originally, the fine was to be $7.5 million but it was reduced "due to the company's inability to pay."[10][11]
In August 2025, OpenX filed a lawsuit against Google "alleging that the tech giant engaged in a range of anti-competitive behaviors".[12]
References
^ abSluis, Sarah (2020-04-28). "OpenX Cuts Staff, Hours And Executive Pay In Response To Reduced Marketer Spend". AdExchanger. Access Intelligence, LLC. Retrieved 2020-04-29. OpenX said Tuesday it has laid off, furloughed or cut hours for 15% of its employees. Most of that percentage were layoffs and furloughs, and the number of people whose hours were cut was small, the company said.
^Jarvey, Natalie (2013-01-17). "OpenX Raises $22 Million for Mobile Expansion". Los Angeles Business Journal. Anna Magzanyan. Retrieved 2019-04-15. OpenX was founded in 2008 as an ad exchange for buyers and sellers of web ads to make instant transactions.
^Sluis, Sarah (2020-01-29). "OpenX CEO Tim Cadogan Departs For GoFundMe". Ad Exchanger. Access Intelligence, LLC. Retrieved 2020-02-02. OpenX CEO Tim Cadogan is leaving after 12 years to become CEO of GoFundMe. OpenX President John Gentry, a seven-year vet at the company, will step into the CEO role.
