MacGillivray Freeman Films was established in 1963 in Laguna Beach, California, by Greg MacGillivray and Jim Freeman.[1] Greg MacGillivray began making films when he was 13 and later partnered with his best friend, Jim Freeman, to form MacGillivray Freeman Films. In 1966, at the age of 19, the two dropped out of college to make movies full time starting with a film in South America after the success of one of their first surfing documentaries, Free and Easy, which recouped its production costs after only 10 screenings.[2][3]
In the ensuing years, MacGillivray and Freeman produced a series of documentaries about surfing and skateboarding, pioneering a cinematic perspective for the genre by putting the viewer in the middle of the action via board-mounted cameras.
MacGillivray has produced and directed more than 50 films, over 35 of which are IMAX,[2] and has developed three IMAX cameras: a high-speed (slow-motion) model, a lightweight model and the “all-weather” camera he used while filming on Mt. Everest.[3]
Freeman died in a helicopter crash in 1976, two days before the release of To Fly![4]
Films
Documentaries and other films
Prior to producing IMAX films, the company produced surfing documentaries, TV commercials and filming for Hollywood feature films.
Two of its films, Dolphins (2000) and The Living Sea (1995), were nominated for Academy Awards. Its film Everest (1998) appeared on Variety's Top 10 Box Office chart for North America.
In 2004, Greg MacGillivray and his wife Barbara founded the non-profit MacGillivray Freeman Films Educational Foundation to contribute to the conservation of the world's natural and cultural heritage through giant screen films and companion educational programming.
One World One Ocean Campaign
MacGillivray Freeman established the One World One Ocean campaign,[18] which, along with other organizations, was featured in Laguna Beach Eco Heroes, a 30-minute documentary by The My Hero Project. The efforts of the Crystal Cove Alliance, ECO Warrior, Laguna Bluebelt, Laguna Canyon Foundation, Nancy Caruso, Pacific Marine Mammal Center, Wyland, and Zero Trash Laguna were also highlighted in the documentary.[19]