KVMV (96.9 FM) is a non-commercial radio station licensed to McAllen, Texas, which serves the Lower Rio Grande Valley. The station broadcasts a Christian adult contemporary radio format,[3] switching to Christmas music from Black Friday to Christmas Day. The station is currently owned by World Radio Network, Inc.[4]
The station first came on the air on March 9, 1972, branding as KVMV-FM 97. In the early 2010s, KVMV changed their branding to 96.9 KVMV.
In 2002, K268AP-FM in Falfurrias, Texas became a simulcast of KVMV.
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