William Jacob Luhrs is an American musician best known as the lead vocalist of the metalcore band August Burns Red. He is also the founder and president of HeartSupport, a non-profit mental health organization.
Musical background
Luhrs was influenced to pursue music after attending a Strike Anywhere concert, where he had a memorable interaction with the band's lead singer, Thomas Barnett.[2] He first entered the music scene in Columbia, South Carolina where he was the frontman for a band known as She Walks In Beauty.[3] The band released two EPs on which Luhrs was featured but eventually disbanded. After vocalist Josh McManness left, Luhrs got in touch with August Burns Red through Myspace which started his career with the band. Luhrs has performed on all the ABR albums except 2005's Thrill Seeker and 2003's Looks Fragile After All.
In 2011, Luhrs founded HeartSupport, a mental health-based non-profit organization that offers resources and peer support to individuals within the music community dealing with addiction, anxiety, depression, and self-harm.[11][12][13]
Luhrs began using physical fitness to reshape his life in 2015.[2] He would later open the YourLife Gym in August Burns Red's hometown, Lancaster, Pennsylvania, in 2021. The gym was opened in response to the disruption caused by the COVID-19 pandemic and emphasizes the importance of both mental and physical health.[14]
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