Howdy (streaming service)
Howdy is an American subscription video on-demand over-the-top streaming service available in the United States. The service was launched in 2025, and is owned and operated by Roku, Inc.[1][2] HistoryHowdy launched on August 5, 2025, and is Roku’s first subscription streaming service. Roku already owns The Roku Channel which is a free streaming service. Howdy is ad-free and will cost subscribers $2.99 per month. It currently features around 10,000 hours worth of content. While Howdy TV won’t compete[clarification needed] against other existing streaming services, it does include content from Lionsgate, FilmRise and Warner Bros. Discovery.[3][4] References
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