Martine Ehrenclou of Rock and Blues Muse described the production as "a song that draws from R&B, gospel, and Indie styles". The Joy of Violent Movement noticed that the production featured a "strummed acoustic guitar, tweeter and woofer rocking low end, twinkling piano, whirring synths and electronics".[7][8]
The song was officially released on March 31, 2017.[9] To promote the track, Ward performed the song live at Good Morning America on July 3, 2017.[10] She also performed the song on special sessions for Paste Magazine, Nylon, among others.[11][5]
Reception
"Help Me Mama" received generally positive reviews from music critics.[12][13] While reviewing The Storm, Martine Ehrenclou of Rock and Blues Muse named it a highlight from the album, saying it "is a rocker of a song".[14] Pete Francis of Blues Rock Reviews also selected the song among the album highlights, and dubbed it "The Big Hit" of the record.[15]
Hafeezah Nazim of Nylon, highlighted the song from the setlist of Ward's performance at the magazine SoHo office, stating that the single "will help you get your life together".[5] Pablo Gorondi of Associated Press, described it as "a fiery plea".[16] While The Joy of Violent Movement called it "a strutting and swaggering track that pairs Ward’s powerhouse and soulful vocals",[17] and predicted that the song "will further cement Ward’s reputation for crafting deeply personal, sultry and anthemic pop with a blues meets hip-hop swagger."[18]
Music video
The official music video for "Help Me Mama" was released on May 18, 2017.[19] The video was directed by Kyle Cogan.[20]
