Gadget Flow
Gadget Flow (also known as The Gadget Flow) is a curated e-commerce marketplace based in New York City. It was launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis.[1][2][3] With 22 million visits per month, it is among the largest product-search engines, emphasizing product research from platforms such as Amazon, Etsy, Kickstarter, IndieGogo, and other crowdfunding platforms.[4][5][6][7][8] HistoryIn 2012, Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta, and Mike Chliounakis as a design inspiration blog.[9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on Amazon.com and Etsy.[9] The team added a “buy now” button after each product review, redirecting visitors to the artisan's website.[9][10] In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.[5][11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.[12][13] In 2014 the site launched iOS and Android applications for product search.[1] Product features include live video product reviews with interactive question-and-answer sessions.[5][1] The company launched The Gadget Flow Shop in August 2016.[1][14][15] In 2018 Gadget Flow launched the first episode of its podcast about marketing, crowdfunding, and product placement.[16][17] In 2023, Gadget Flow was acquired by The Crowdfunding Formula.[citation needed] LeadershipGadget Flow is managed by CEO Astghik Azaryan. Other key executives are: Products and servicesGadget Flow assists customers to discover, buy and save on products.[20] The company advertises brands and businesses to their targeting community.[21] As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.[22][23][24] In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and simultaneous localization and mapping technology to show products in augmented reality.[25] RecognitionsIn October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016.[5] In 2017 Entrepreneur magazine listed the site as a "secret weapon" to crowdfunding success.[26][27] Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine's 2017 Entrepreneur 360 list.[28] References
External links |
||||||||||||||||||
