Free Blockbuster is an initiative that promotes neighborhood movie exchanges. The initiative was started in 2019 by film enthusiasts in Los Angeles, including Brian Morrison, a former Blockbuster employee who opened the first site outside of a grocery store in Los Feliz, Los Angeles.[1][2] Free Blockbuster stands were later installed on the east coast of the United States the following year starting with Richmond, Virginia.[3] Further adoption occurred in the Philadelphia region, with the site in Fishtown becoming the eighteenth Free Blockbuster box installed in the country by November 2020.[1] There are over 200 Free Blockbuster Boxes across the United States as of 2024.[2]
Typically, Free Blockbuster boxes are made by upcycling abandoned newspaper distribution boxes.[4] They use the brand name Blockbuster on the kiosks which feature a Blockbuster logo downloadable from the Free BlockBuster website.[2][1] Some inspiration was taken from Little Free Library in developing the initiative.[1]
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