First Focus
First Focus is an Australian managed service provider (MSP) founded in 2003 and headquartered in Sydney.[1] The company provides managed IT services to businesses in Australia and internationally.[2] As of 2024, First Focus employs over 300 staff across offices in Australia, New Zealand, the Philippines, Ireland, and South Africa.[3] The company has been described by industry publication, Channel Insider, as "one of the largest MSPs in Australia"[3] following a series of acquisitions. First Focus is the title sponsor for the Motorsport Australia, Radical Cup Australia. In 2024 the Series became known as the First Focus Radical Cup Australia. HistoryFirst Focus was established in 2003 as an IT managed services provider.[1] The company grew organically for its first eleven years, completing its first acquisition in 2014.[1] Following this single acquisition, First Focus returned to organic growth until 2021. In 2021, First Focus began acquiring other companies.[1] The company's acquisition activity increased in 2023, when it completed six acquisitions including Brisbane-based eStorm, enterprise-focused Ordyss, EnactMSP, communications specialist Flexnet, networking company The Specializt, and Melbourne-based Rock IT.[1] In 2024, First Focus increased acquisition activity with four major purchases. In February, the company acquired Adelaide-based Enee,[2] followed by Lettscom in July.[2] In November, First Focus purchased Melbourne-based Section Group to expand into website design and digital marketing services.[2] In December, the company acquired Brisbane-based Xari Group, strengthening its security and disaster recovery capabilities.[4][5] Most recently, in February 2025, First Focus acquired South Australia-based Tie Networks, expanding into unified communications solutions.[6] Business model and operationsFirst Focus operates as a managed service provider, providing IT infrastructure management and support services to business clients.[1] The company has expanded its service offerings through acquisitions, which have added cloud transformation, cybersecurity, and virtual chief information officer services to its portfolio.[1] In 2024, the company acquired Section Group, expanding its operations in Victoria and adding website design and digital marketing services.[2] The acquisition of Tie Networks added unified communications capabilities.[6] According to Channel Insider, the Section Group acquisition allows the company to serve smaller businesses seeking consolidated IT services.[3] First Focus holds Microsoft partner status and has published case studies of its cloud transformation projects, including work with Energy Action.[7] Company representatives have provided commentary on artificial intelligence strategy implementation in industry publications.[8] Radical Cup SponsorshipFirst Focus owner, Peter Paddon, has been a registered driver in the Radical Cup Australia since 2013[9] . In 2024, First Focus became title sponsors of the cup, with the event becoming known as the First Focus Radical Cup Australia.[10] The First Focus branded series receives broadcast coverage through the Seven Network, Fox Sports and Kayo Sports,[11] as part of the SRO Motorsports Australia platform.[12] References
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