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Firoz Merchant (born 1958) is an Indian businessman, and philanthropist based in the United Arab Emirates.[2][3][4] He is the Founder and Chairman of Pure Gold Group, which consists of FGM Holding, Pure Gold Jewellers, Pure Gold Real Estate Development, La Moda, and Pure Gold Manufacturing.
Early life
After he left Dubai, he expressed his desire to his father to move to Dubai and try his hand at the gold business, and in 1989, he moved to Dubai to set up his own gold and diamonds trading business, Pure Gold Jewellers.[5]
Philanthropy
Merchant has been involved in a number of philanthropic activities that have provided help and support for various communities.[6][7] Merchant has contributed towards correctional institutions in order to release prisoners belonging to various nationalities jailed in the UAE. Merchant announced he will[weasel words][clarification needed] spend 1 million US dollars (3.8 million dirhams) to help free prisoners who are behind bars in UAE due to non-payment of debts. He has already paid 150,000 dirhams for the release of 132 prisoners from Ajman Central jail.[8][9][10]
