Experimental Jetset

Experimental Jetset is a Dutch graphic design collective composed of Danny van den Dungen (born 1971), Marieke Stolk (born 1967) and Erwin Brinkers (born 1973). Their work focuses on printed matter, museum installations,^[1][2] and brand identities.

Works by Experimental Jetset are held in permanent collections of the Museum of Modern Art,^[3] Cooper Hewitt Design Museum,^[4] SFMOMA,^[5] Chicago Art Institute,^[6] Museum für Gestaltung,^[7] and Stedelijk Museum.^[8][9] The group's most notable projects include the 2013 logotype and brand identity for the Whitney Museum in New York^{[10][11][12][13]} and the popular 2001 Beatles-inspired T-shirt John & Paul & Ringo & George.^[14][15][16]

Experimental Jetset was formed in Amsterdam in 1997.^[17] Members of the group met while studying at Gerrit Rietveld Academie.^[18][19][20] The collective's name references Experimental Jet Set, Trash and No Star, a 1994 album by rock band Sonic Youth.^[21][22]

Experimental Jetset are known for using the Helvetica font in most of their works^[18][20][23] and were featured in the 2007 Helvetica documentary film.^[24] Their designs rarely center on imagery like photography or illustration,^[15][25] relying instead on typography,^[26] and are notable for their use of a restrained color palette, limited mostly to black, white, red, and blue.^[27] The group's work combines modernist and post-punk influences,^[14] drawing on Dutch art movements like De Stijl and Provo.^[25]

Experimental Jetset authored a series of books: Statement And Counter-Statement: Notes on Experimental Jetset (2015),^[28] Full Scale, False Scale: A Reader Of Sorts (2019),^[29] and Superstructures (2021),^[30] all published by the Dutch imprint Roma.

• Official website