Drunk ElephantDrunk Elephant is a Houston-based skincare brand that was acquired by Shiseido in 2019 for $845 million.[1][2][3] The brand was originally founded in 2012 by Tiffany Masterson[4] as part of the clean beauty movement, and had its public launch in August 2013. After its launch, Drunk Elephant became one of the fastest-growing brands ever at Sephora,[5] fueled in part by its popularity among younger consumers, including pre-teens, many of whom found the brand on TikTok short videos of "skincare smoothies". Drunk Elephant is the fourth most popular skincare brand in the US. [4] References
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