Romanian home improvement retailer
Dedeman is a hypermarket chain with 100% Romanian capital [ 1] [ 2] [ 3] home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale" , which translates "Dedicated to your plans" . It is based in Bacău and operates 59 stores (as of July 2023) in the country.[ 4]
History
Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl , in Bacău , Romania .[ 5]
Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise .[ 6]
Since 2010, Dedeman is the DIY market leader in Romania by turnover , and since 2012, it further became so by number of stores.[ 7]
In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.[ 8] Romanian Olympic and Sporting Committee for a period of 5 years.[ 9]
In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep .[ 10]
In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.[ 11] [ 12]
Company Metrics[ 13]
Year
Store Count
Employees
Turnover (EUR)
2023
59
12,113
2.32b
2022
58
12,245
2.23b
2021
57
11,948
2.02b
2020
54
11,374
1.87b
2019
50
10,769
1.72b
2018
49
10,413
1.54b
2017
48[ 14]
9,818
1.36b
2016
45[ 15]
8,421
1.16b
2015
40
7,656
0.96b
2014
41
7,179
0.76b
2013
36[ 16]
6,489
0.60b
References
^ "DEDEMAN | alliance-arena.com" . Archived from the original on 28 May 2015. Retrieved 28 May 2015 .^ https://www.linkedin.com/company/dedeman [self-published source ^ "Dedeman, biggest retailer on the DIY market in Romania, builds its 4th store in Bucharest" . 10 January 2015. Archived from the original on 16 August 2017. Retrieved 28 May 2015 .^ "Dedeman Magazine - Dedicat planurilor tale" . Retrieved 30 July 2023 .^ "DIY Chain Dedeman Plans Expansion Abroad | ZF English" .^ "Fondatorii Dedeman – drumul de la un butic în Bacău la liderul incontestabil pe piaţa de bricolaj" . 17 March 2020. Retrieved 30 July 2023 .^ Cristi, Moga (23 April 2012). "Dedeman devine lider în bricolaj şi ca număr de magazine, după ce a investit 12 mil. euro la Râmnicu-Vâlcea" . Ziarul Financiar . ^ Roman, Comitetul Olimpic si Sportiv. "Dedeman, cel mai nou sponsor al COSR" . www.cosr.ro . ^ Roman, Comitetul Olimpic si Sportiv. "Team Romania pentru Baku 2015" . www.cosr.ro . ^ "Dedeman incheie un contract de sponsorizare cu Simona Halep" . Wall-Street.ro .^ Bogdan, Alecu. "Dedeman este al patrulea cel mai mare jucător din bricolaj în Europa Centrală şi de Est, o piaţă de 26 mld. euro anual" . ^ Retail Market Study Worldwide 2014 ISBN 978-3-9524314-4-3 ^ "Company DEDEMAN SRL tax code 2816464 from Romania" . www.romanian-companies.eu . Retrieved 3 April 2025 .^ "Dedeman deschide, la Turda, al 48-lea magazin din rețeaua națională" . 26 September 2017.^ Press release Dedeman. (in Romanian) Archived 14 June 2021 at the Wayback Machine ^ Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei , 30 iulie 2013, Ziarul financiar , accesat la 24 iulie 2014
External links
