DataNeutralityDataNeutrality.org is a New York-based non-profit organization that is dedicated to creating socially responsible data collection protocols for the Internet.[1] DataNeutrality works in concert with another New York-based organization, the for-profit start-up Mezzobit, to set data rules, perform compliance for Mezzobit, and send report cards to Mezzobit customers.[2] A primary focus of the organizations is to govern the operation of third-party data collection tags, also called web beacons, and website visitor tracking. The intention is to create a self-regulatory framework for Internet data to augment industry standard and regulatory efforts.[3][4][5] The pairing of these two organizations is an example of the Regulation 2.0 paradigm that encourages corporate transparency and accountability to promote sustainable and positive societal outcomes.[6] References
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