Conta LáConta Lá is a Portuguese television company and operator of three television channels, which are set to launch by year-end 2025. The network of channels will emphasize the regions and the agricultural sector of Portugal. HistoryThe company was registered in October 2024 to provide two television channels, a rural channel (TV Rural) and a regional affairs channel (+ Regiões). One of the company's CEOs was Sérgio Figueiredo. A private presentation ceremony was held on October 15.[1] The company made its first television broadcast with a pop-up channel, FNA 2025, covering the National Agriculture Fair, from June 7 to June 10, 2025. The channel featured Rita Ferro Rodrigues, Paulo Salvador, Marcos Pinto and Luís Varela de Almeida, already hired by the new company, as its presenters.[2] Shortly after this test event, the entrance of new shareholders was being done.[3] On August 13, 2025, it was reported that there were talks for the renting of Porto Canal's studios to serve as an office in the north. The plan was negotiated by former secretary od state Miguel Alves.[4] The company announced plans for the 2025 local elections, covering 278 municipalities.[5] ERC approved the Conta Lá regional channels (Conta Lá Norte, Conta Lá Centro and Conta Lá Sul) on August 29, 2025.[6] Broadcasts will start on September 5, with the airing of twelve local election debates a day, but a permanent service is not ready yet.[7] The test phase will end on October 13, while the debates will end on September 26.[8] Corporate structureThe company delivers a multiplatform service on linear TV, online and OTT. It also uses artificial intelligence to personalize its online services, as well as to recreate TV Rural presenter Sousa Veloso, who died in 2014.[9] References
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