Korean-American musician
Musical artist
Robin Cho ,[ 1] better known as Choice37 , is an American record producer, songwriter, and DJ based in South Korea.[ 2] He joined YG Entertainment as a producer in 2009,[ 3] and has since produced songs for K-pop artists including Big Bang , Blackpink , G-Dragon , Ikon , Lee Hi , Treasure , Babymonster .[ 4] [ 5] [ 6] [ 7] [ 8]
Biography
Choice37 was born and raised in Los Angeles, California, where he was a member of the hip hop group Longevity Crew. The group released one album, Everything Builds , in 2005.[ 9] Choice37 also released one solo album, Diligence. [ 10] In 2008 he moved to South Korea where he was introduced to YG Entertainment CEO Yang Hyun-suk by childhood friend and record producer Teddy Park . Choice37 soon began working for YG, and his song, "Butterfly ," performed by G-Dragon , was released in 2009.[ 2]
Awards
Year
Award
Category
Result
Ref.
2013
Rhythmer Awards
Producer of The Year
Won
[ 2]
References
^ "#ZoukKL: Heatwave Launch Ft. Masta Wu & YG Entertainment's Choice37" . Hype Malaysia . November 24, 2016. Retrieved December 28, 2018 .
^ a b c 초이스37 – LA서부터 꿈 키운 힙합 키드, YG에서 꽃 피우다 . Rhythmer (in Korean). April 1, 2013. Retrieved May 25, 2015 .
^ 인플루언서의 시대 Vol.1(초이스37, 리아킴, 크러쉬, 포니) . W Korea (in Korean). October 30, 2017. Retrieved December 28, 2018 .
^ "[INTERVIEW] BIGBANG speaks about last album 'MADE' " . The Korea Times . December 13, 2016. Retrieved December 28, 2018 .
^ 블랙핑크 "'마지막처럼', 여름에 듣기 좋은 신나는 노래" . No Cut News (in Korean). June 22, 2017. Retrieved December 28, 2018 .
^ "The Making of G-Dragon's "Coup D'Etat" " . Complex . September 10, 2013. Retrieved December 28, 2018 .
^ "iKon 'Return' with New Album & 'Love Scenario' Single" . Billboard . January 25, 2018. Retrieved 2018-12-28 .
^ 이하이, 프로데뷔 카운트다운 '1, 2, 3, 4' . JoongAng Ilbo (in Korean). October 10, 2012. Retrieved December 28, 2018 .
^ "Longevity Crew" . Okayplayer . September 20, 2005. Archived from the original on July 8, 2019. Retrieved December 29, 2018 .
^ "Choice37 Interview: Smooth Transitions and Choice Selects" . Gumship . September 10, 2012. Archived from the original on April 26, 2013. Retrieved December 29, 2018 .
External links
Executives Artists
Subsidiary Producers Former artists Concert tours Related articles
International National Artists