Cebon

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Cebon (Arabic: سيبون) is an Algerian foods company that produces foods under the El Mordjene (Arabic: المرجان) brand. It is best known for its hazelnut spreads, also known as simply El Mordjene, which went viral in France in 2024.

Its head office is in Fouka, Tipaza Province.^[1]

Cebon was founded in 1997 in Oran, Algeria as a family business,^[2] incorporated as a société à responsabilité limitée (SARL, a type of limited-liability company).^[3] It produces food products^[4] under the brand El Mordjene,^[3] such as spreads,^[5][6][7] honey,^[8] whipped cream,^[9] food coloring,^[10] vegetable fat,^[11] powdered sugar,^[12] and corn starch.^[13]

Due to a viral trend on social media like TikTok,^[14] initially through Algerian influencers and later those from the Algerian diaspora,^[15] the company experienced a surge in demand for its spread products in 2024, which had been produced since 2021.^[3] It was also tested by French influencers.^[16] In France, where it was sold by select grocery stores and imported via the shuttle trade,^[16][17] it quickly sold out.^[18] This high demand drove up prices in France.^[19]

By 2025 the French Ministry of Agriculture banned the product, and the European Union banned the importation of El Mordjene in EU territory. This caused issues in Algeria-France relations, and Lauren Collins of The New Yorker wrote that, citing Ferrero's existing dominance of Nutella and a belief that a motive could be to protect Nutella, "some see [the ban] as politically motivated."^[20]

The range of spreads was voted product of the year by a panel of Algerian consumers in 2022, 2023, and 2024.^[3]

• Official Website
• Official Website (in Arabic)
• Official Website (in French)