CFWD-FM
CFWD-FM (96.3 FM, "96.3 Cruz FM") is a radio station in Saskatoon, Saskatchewan. Owned by Harvard Media, it broadcasts a mainstream rock format. HistoryLicensed to Harvard Broadcasting on May 28, 2007,[1] the station was originally scheduled to launch on 92.3 FM. However, it applied for a change of frequency to 96.3 FM, citing the potential for third-adjacent interference to 92.9 The Bull.[2][3] On April 9, 2008, the new station signed on and began stunting with Christmas music as Santa FM in preparation for its official launch; the campaign also featured publicists parading the streets of Saskatoon in Santa Claus costumes.[4] On April 11, 2008 at 3:00 p.m., the station officially launched with a CHR/Top 40 format branded as Wired 96.3.[5] Wired 96.3 was known for their publicity stunts like smoking salvia on-air[6] On November 16, 2012, Harvard laid off CFWD's on-air personalities and announced that Wired 96.3 would sign off that night at midnight; at that time the station returned to Santa FM for the holiday season in preparation for another change in format scheduled for December 26.[7] On December 26, 2012, at Noon, CFWD was relaunched as 96.3 Cruz FM, carrying an adult hits format.[8] The Cruz FM branding would later segue to a mainstream rock positioning, and be extended to other Harvard stations in Edmonton, Fort McMurray, and Yorkton.[9] References
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