American software company
ActiveCampaign Company type Private Industry Software Founded Chicago , Illinois (2003)Founder Jason VandeBoom Headquarters Chicago
Revenue $250 million (2024)[ 1] Number of employees
1000 (2022)[ 2] Website activecampaign
ActiveCampaign is a Chicago -based software company that provides a cloud-based software-as-a-service (SaaS) platform for customer experience automation. It offers tools for autonomous marketing, CRM , email marketing , SMS marketing , and WhatsApp marketing.
History
ActiveCampaign was founded in 2003 by Jason VandeBoom as a provider of on-premises email marketing software.[ 3] [ 3] [ 4]
ActiveCampaign received its first external investment in 2016, a $20 million Series A funding round from Silversmith Capital Partners.[ 5]
In January 2020, ActiveCampaign raised $100 million in a Series B round led by Susquehanna Growth Equity.[ 6] [ 7] Tiger Global , which raised the company's valuation to over $3 billion.[ 8]
Operations
ActiveCampaign is a privately held company headquartered in Chicago .[ 8] [ 9] Dublin , Ireland [ 10] Florianópolis , Brazil [ 11] Kraków , Poland [ 12] Heredia, Costa Rica .[ 13] [ 14] [ 15]
Software
ActiveCampaign's platform combines email marketing, marketing automation , and sales CRM.[ 16] [ 17] generative AI capabilities were added to the platform.[ 18]
Acquisitions
In May 2022, ActiveCampaign acquired Postmark, a transactional email delivery service, and the related DMARC Digests tool.[ 19] [ 20]
In October 2023, it acquired Onesend, an Australian provider of marketing software for multi-location businesses and franchises.[ 21]
In April 2025, it acquired Hilos, a startup based in Mexico City that provides WhatsApp messaging automation.[ 22] [ 23]
References
^ Wiggers, Kyle (21 April 2021). "Marketing automation startup ActiveCampaign raises $240M" . VentureBeat . Retrieved May 5, 2021 . ^ Pletz, John (20 April 2021). "ActiveCampaign raises $240 million for marketing automation platform" . Chicago Business . Retrieved May 5, 2021 . ^ a b "5 Chicago tech leaders share their companies' growth stories" . Built In Chicago .^ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen" . Crain's Chicago Business . Retrieved 4 April 2019 . ^ Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping" . Chicago Tribune . Retrieved 4 April 2019 . ^ Wiggers, Kyle (28 January 2020). "ActiveCampaign raises $100 million to automate marketing campaigns with AI" . VentureBeat.com . Retrieved 27 March 2020 . ^ Lunden, Ingrid (28 January 2020). "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform" . TechCrunch . Retrieved 27 March 2020 . ^ a b Lunden, Ingrid (21 April 2021). "ActiveCampaign raises $240m at a $3B valuation" . TechCrunch . Retrieved May 5, 2021 . ^ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis" . CBS Chicago . February 27, 2019. Retrieved 4 April 2019 .^ "ActiveCampaign opens Dublin office as customer growth in Europe accelerates" . gov.ie .^ Bevard, Emily. "ActiveCampaign expands in US, Ireland and Brazil" . Globe Banner . ^ "ActiveCampaign opens new hub in Krakow" . February 26, 2024.^ "ActiveCampaign, gigante do e-mail marketing e rival da RD Station, abre escritório em Florianópolis" .^ "ActiveCampaign Will Open 3 New Hybrid Offices" . Retrieved 2023-09-19 .^ Ammachchi, Narayan (January 10, 2024). "ActiveCampaign Expands to Costa Rica with $4 Million Investment" . ^ Fadilpašić, Sead (May 6, 2025). "Wix teams up with ActiveCampaign to help customers grow" . TechRadar Pro . Retrieved 2025-05-20 . ^ McLaughlin, Molly (May 19, 2017). "ActiveCampaign Review" . PCMag ^ Toscano, Joe. "Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose" . Forbes . Retrieved 2023-09-19 . ^ Mulligan, Ryan (May 3, 2022). "Philadelphia email marketing firm Postmark acquired by Chicago company with $3B valuation" . ^ Mills, Wes. "Tech Firm Expands Operations" . Inside INdiana Business . Retrieved 2023-09-19 . ^ Beltran, Luisa. "Vista buys a majority of Gatekeeper" . Fortune . ^ "ActiveCampaign Buys WhatsApp Automation Platform" . April 15, 2025.^ "ActiveCampaign Strengthens WhatsApp Capabilities Through Acquisition" . Enterprise Times . April 15, 2025. Retrieved May 20, 2025 .
External links
